Colgate-Palmolive (Beauty and personal care)

This Company Profile from Euromonitor provides key details and analysis of Colgate-Palmolive, the US-based consumer goods company.
  • Colgate-Palmolive is the global leader in oral care and remains strong in the bath and shower category, while growing its share of the skin care market.
  • A premiumisation strategy, as well as driving sales, is helping protect against private label in a cost-of-living crisis.
  • Increased product innovation is offering the company’s customers long-term, sustainable solutions to healthcare needs....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands