Beiersdorf AG (Beauty and cosmetics)

This Company Profile from Euromonitor provides key details and analysis of Beiersdorf AG, the German manufacturer of leading beauty brands, including Nivea and Eucerin.
  • Beiersdorf has expanded beyond its core western European market, with 2022 seeing strong growth in China and North America – this as the brand looks to develop new products to meet the needs of local consumers.
  • Innovating new skincare products is central to the company’s strategy, as is a focus on digitalisation and personalisation.
  • Beiersdorf is looking to reduce its CO2 emissions, and aims to invest in carbon absorption technology to make its Nivea and Eucerin brands 100% climate neutral, the first on the market....

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