Bayer AG (Pharmaceutical and healthcare)

This Company Profile from Euromonitor provides key details and analysis of Bayer AG, the German pharmaceutical company, as it consolidates its position as the third largest consumer health company in the world.
  • The US is Bayer’s largest market, accounting for 35% of its sales, where it has performed well in growth terms since 2017.
  • Vitamins and dietary supplements (VDS) remain the company’s largest category, in evidence that consumers are still concerned about health supplements in the aftermath of COVID.
  • The company has acquired several brands in the e-commerce VDS space, investing in post-COVID trends towards the category and media space....

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