JWT in Britain: A review of the year in advertising

This historical booklet reviews the year in advertising in 1975. It includes contributions from Denis Lanigan, John Lindsay-Bethune, Stephen King, Peter Bostock, Judie Lannon, David Wheeler and John Treasure.

JWT in Britain: A review of the year in advertising

1975—STARTED BADLY, ENDED WELL

Denis Lanigan

Advertisers and advertising agencies approached 1975 with extreme caution. They had barely survived the traumas of 1974-a year which was so very different from 1973, the last year of the consumer boom. 1974 began with the three-day week and it was a year in which the preoccupation of most manufacturers was not with marketing, selling and advertising but with production, raw materials, labour relations and sheer survival.

Therefore the mood in approaching 1975 was cautious. The prudent advertising agency in drawing up its annual...

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