Getting to Next - Better Than Persuasion: Why Your Organization Should Use Attribution-Based Marketing Strategies

Most marketing relies on the art of persuasion to lead consumers to buy a product or service. But attempts to influence consumers' purchase patterns through persuasion are often met with psychological resistance because many consumers fail to see the marketing call to action as being consistent with their own self-image.

Getting to Next – Better Than Persuasion

WHY YOUR ORGANIZATION SHOULD USE ATTRIBUTION-BASED MARKETING STRATEGIES

Most marketing relies on the art of persuasion to lead consumers to buy a product or service. But attempts to influence consumers' purchase patterns through persuasion are often met with psychological resistance because many consumers fail to see the marketing call to action as being consistent with their own self-image. This paper explains how attribution-based marketing helps consumers see themselves as natural buyers, an important step in helping marketers take their marketing strategies to the next level.

A marketing campaign can serve many purposes, but...

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