Y Reports - 10 Things You Need to Know About Grandparents
INTRODUCTION
This report is one in part of a series of new 10 Things Reports leveraging the insights provided by the Yankelovich MONITOR, identifying the new opportunities to market to grandparents in a new and dynamic way by connecting with their new attitudes and evolving marketplace needs. The target market of grandparents in particular, is a dynamic one, as it requires marketers to rethink a lot of the stereotypes surrounding aging consumers and what they expect in the marketplace and what their lifestyle needs require. Marketers who are able...