Y Reports - Small Business Owners
YANKELOVICH Y*REPORT: SMALL BUSINESS OWNERS
Small business is a lot bigger than the name suggests. Although the country's largest corporations get all the fanfare, the smallest businesses actually drive the U.S. economy. According to the U.S. Small Business Administration (SBA), 97.5% of employers have fewer than 20 employees. These businesses employ about half of the U.S. work force and contribute more than 50% of non-farm GDP, and they accounted for 60 to 80% of job growth in the past 10 years.1
Smaller enterprises are both suppliers to and customers of larger businesses;...