Y Reports - Small Business Owners

This US-based report reveals that demographically and attitudinally, small U.S. business owners (SBOs) are not who you think they are.

Y Reports - Small Business Owners

YANKELOVICH Y*REPORT: SMALL BUSINESS OWNERS

Small business is a lot bigger than the name suggests. Although the country's largest corporations get all the fanfare, the smallest businesses actually drive the U.S. economy. According to the U.S. Small Business Administration (SBA), 97.5% of employers have fewer than 20 employees. These businesses employ about half of the U.S. work force and contribute more than 50% of non-farm GDP, and they accounted for 60 to 80% of job growth in the past 10 years.1

Smaller enterprises are both suppliers to and customers of larger businesses;...

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