Y Reports - 10 Things About Boomer Women
INTRODUCTION
This report is a part of Yankelovich's “10 Things” series, which leverages the insights provided by the Yankelovich MONITOR® Consulting Group. It identifies opportunities to market to Baby Boomer women in dynamic ways by connecting with their current attitudes and evolving marketplace needs.
About the Data in This Report
All data in this report are among Boomer women, unless otherwise noted. This report draws from two major studies: the annual Yankelovich MONITOR and Yankelovich's Boomer Dreams study.
The Yankelovich MONITOR is the longest-running tracking study of Americans' attitudes, values,...