Y Reports - 10 Things About U.S. Hispanics

This report, included in Yankelovich's series of "10 Things" reports, leverages insights from the 2007/2008 Yankelovich MONITOR® Multicultural Marketing Study (MMS).

Y Reports - 10 Things About U.S. Hispanics

INTRODUCTION

This report, included in Yankelovich's series of “10 Things” reports, leverages insights from the 2007/2008 Yankelovich MONITOR® Multicultural Marketing Study (MMS). It identifies new opportunities for marketing to U.S. Hispanics by connecting with their attitudes and meeting their evolving marketplace needs.

The annual MMS, developed in collaboration with Burrell Communications and Dr. Felipe Korzenny, Professor and Director of the Center for Hispanic Marketing Communications at Florida State University, is in its fourth year of providing marketers with a comparative and contrasting look at U.S. Hispanics, African Americans and Non-Hispanic Whites.

These...

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