Y Reports - Men, It's a Guy Thing

This Yankelovich Y*Report on Men: It's a Guy Thing takes a closer look at the many nuances among U.S.

Y Reports - Men, It's a Guy Thing

METHODOLOGY

This Yankelovich Y*Report on Men: It's a Guy Thing takes a closer look at the many nuances among male consumers today and explores the ways in which men's attitudes and behaviors have changed in recent years.

Data in this report are from the Yankelovich MONITOR®, the longest continuously running study of attitudes and values in the United States. The sampling and weighting procedures yield data that are nationally representative of all Americans ages 16 and older.

All data in this report are from MONITOR 2007/2008 unless otherwise noted.

Base...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands