Y Reports - The Most Requested Charts About Today's Consumer

This report contains the most requested Yankelovich charts during 2008 including data on the economy, recession, baby boomers, attitudinal differences between U.S.

Y Reports - The Most Requested Charts About Today's Consumer

INTRODUCTION

The Most Requested Charts About Today's Consumer

  • In the spirit of wrapping up 2008, this report shares the most requested, most popular charts from our thinking over the past year or so.

  • Clients have told us they find these charts very helpful when added to presentations, reports, memos, think pieces, etc.

  • We look forward to working with you this year and to keeping you ahead of the curve in leveraging the consumer trends that matter most.

TOPIC 1

The Economy

  • The economy was themarketing strategy issue in...

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