Are media for advertisers or for people? A recipe for chaos
Mark Earls
This is not an easy book to read, particularly if you are enjoying a successful career in advertising, marketing or the media. Indeed, it is provocative and polarising in equal measure – which is clearly the author's intention.
For some it might be the insistently chirpy tone that proves a little rich for British sensibilities. Certainly if you aren't used to Garfield's robust style from his longstanding Ad Age column, it can be a tad tiring.
Or it might be that you find yourself objecting...