A man with a plan

Simon Davies

Simon Davies spent 13 years at Molson Coors before he gave it all up to launch his own creative agency MMIXX.

A man with a plan

Simon Davies

Judie Lannon: There are a lot of good agencies around of increasingly good quality, and there's the recession. How are you different?

Simon Davies: I agree that there are many good agencies. There always have been. But what's happened is that there are too many with too many specialisations. Yes, they are good at what they do but within a fairly narrow range. All this fragmentation has increased choice, but ironically, all this choice makes life much more difficult for clients.

Things used to be much simpler. You had a marketing problem...

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