Conference report: New Media and Research Technologies
John GriffithsPlanning Above and Beyond
Fiona Blades of Mesh Research, chair of the MRS's first conference to address both building digital consumer insights and developing new approaches for reaching niche audiences, got the day under way with a series of charts illustrating how all media are starting to interpenetrate each other and show a clear pattern of moving towards one-to-one communication.
Winning trends: monetisation
James Myring of Continental Research then had the task of picking some likely-looking winning trends over the next few years. Given the way the last ten years...