Consumer Relationship With Cars: Times they are a-changing

Johnny Henoud

For some people, owning a car is becoming a heavy burden given the tight financial times families are facing.

Consumer Relationship With Cars: Times they are a-changing

Johnny Henoud Horizon.Draftfcb Jeddah

For some people, owning a car is becoming a heavy burden given the tight financial times families are facing.

While some are willing to sacrifice other expenses in order to protect their mobility, others are deciding to limit their transportations to the minimum, or to share their cars.

Are consumers ready to break the shackles of ownership in favour of low-commitment, no maintenance options?

In recent months we have seen the proliferation of car rental companies, car sharing clubs and car marque ownership packages. As opportunities...

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