Social media trends around the world! - The Global Web Index (GWI)

This presentation reviews results from the Global Web Index, a 16-market syndicated study exploring web behaviour and social media usage.

Social media trends around the world! – The Global Web Index (GWI)

Bonnie BreslauerLightspeed Research, United States

Tom SmithTrendStream, United Kingdom

OVERVIEW

The web is transforming at a staggering rate thanks to the continual rise of consumer publishing, content creation, sharing and networking. The consumer increasingly dominates the way the web works and the experience of other web users. Billions of opinions are being published everyday, which is a massive change in the way that information was previously distributed (the top down model of the traditional media world).

At the same time there is an increasing interest in...

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