How to be successful in co-creation research?

Volker Bilgram, Johann Füller, Birgit Rieder

Innovation Research Communities are an instrument to combine the approaches of user co-creation in new product development with marketing research in an online environment.

How to be successful in co-creation research?

Volker BilgramInnovation Research Lab, HYVE AG, Germany

Johann FüllerHYVE AG and University of Innsbruck, Germany

Birgit RiederSynthetic and Gemstone Business, Swarovski Elements, Austria

INTRODUCTION

The evolution of internet users over the last few years has been impressive. From pure consumption of content within walled gardensin the early days of the internet, users have rapidly acquired a remarkable level of experience and expertise with regard to new media. Interacting with other users and companies in networked environments has grown into a habit and become an essential part of everyday...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands