On the other hand: 'Touching and Improving' Consumers' Lives? Or Flailing to Boost the Bottom Line?
Tummler
Shalom, revered reader! Tummler finally tracked you down, hey? Time for another dose of homespun Catskills marketing wisdom, oiled by three fingers of Jack Daniels' finest and hot from your scribe's rusty Remington. Let's tee-off with a gag that illustrates a Great Marketing Truth …
Three investment analysts and three marketers are travelling by train to a conference. At the station, each of the marketers buys a ticket and watches in astonishment as the analysts buy a single ticket between them. "How are...