Marketing in the next half-century: the Marketing Society’s 50th Anniversary conference

Judie Lannon

In this conference report, Judie Lannon, editor of Market Leader, discusses the main themes from the Marketing Society’s 50th Anniversary conference, held in November 2009.

Marketing in the next half-century: the Marketing Society's 50th Anniversary conference

Judie Lannon

Key future challenges to marketers were outlined by speakers from government, finance, science and the communications sector during the Marketing Society's 2009 annual conference at the Royal Opera House, London, on November 17. The overall effect was a stimulating mixture of optimism and caution.

Boardroom priorities

Professor Hugh Davidson opened proceedings, dressed guru-style in a Star Wars robe.

Speaking from the vantage point of an imagined future in 2059, he offered a speculative retrospective on how marketing had progressed from its low point in 2009 to that...

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