Global media makes business travellers easy to target

The media consumption habits of people who are travelling differ markedly from when they are at home.

Global media makes business travellers easy to target

Jeremy Nye

There has always been an atmosphere of the exotic about overseas business travel. The chance to jet off, at someone else's expense, to a far-flung part of the world and carry out some kind of mission has a whiff of spies and Secret Service about it. Even if that whiff is dispelled once you're grinding through a Powerpoint presentation on air conditioning systems for some bored finance executives in Nebraska.

In a way, travelling on business is rather like being in a club. The members occasionally acknowledge one another with...

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