Jon Steel on planning
Jon Steel
DON'T STOP INVESTING IN FUTURE TALENT
A couple of weeks ago, I saw a cartoon that showed a line of animals boarding Noah's Ark. It looked just like any other depiction of animals boarding the Ark, except these animals were not coming on two by two. One of Noah's sons, watching as they walk in single file up the plank, says to his father: “I know we have to make cuts, but is bringing only one of each a good idea?”
As part of my day job, I run WPP's Marketing Fellowship. It's an...