Virgin Atlantic Airways – Premium Economy Super Seat
Product industrialVirgin Atlantic In-House Design Team & Pearson Lloyd
EXECUTIVE SUMMARY
The redesign of Virgin Atlantic's Premium Economy seat has provided its customers with unrivalled levels of comfort and value in this market sector, while at the same time delivering significant benefits to the company's business.
Working with the constraints of an existing seat frame the design team reduced overall seat shipset weight by 70kg a factor that will result in an annual saving of $0.25 million once installed fleet wide. Seat components were reduced by 20%, which as well...