Famous Grouse – Gold Reserve 12 Years Old
Packaging (Branded – Food & Drink)Pearlfisher
EXECUTIVE SUMMARY
Back in 1800, The Famous Grouse founder, Matthew Gloag, would have fallen off his bar stool in surprise to hear that his Highland tipple would one day be enjoyed in the sunny climes of southern Europe.
Yet skip forward 200 years and Greece is now The Famous Grouse's largest export market. But while Hellenic drinkers are huge fans of Finest, the brand's standard whisky offering, there has been lower appreciation of its deluxe offering, Gold Reserve 1 2 Years Old. In fact, its...