The Green Party of Aotearoa – Vote for me. Green Party election campaign 08
Category: Charity/Not for Profit (Gold); Corporate Reputation (Gold); Most Integrated Campaign (Gold); Paradigm Shift (Bronze)Agency: SpecialAdvertiser: The Green Party
SUMMARY
Vote for Me was a game changing campaign that took a strategic approach in repositioning the Green Party with mainstream voters to achieve outstanding success in the 2008 election.
By focusing on the brand of the Greens Party and not its candidates or specific policies, Special transformed the party's communications programme at every level for the 2008 election.
MARKETING CHALLENGE...