Landor Perspectives 2008 - Wooing Generation Y: a practical guide

Generation Y (born between 1977 and 1985) have very different work expectations and demands compared against the Boomers before them.

Perspectives 2008 - Wooing Generation Y: a practical guide

Cable Daniel-Dreyfus

My 23-year-old half-French, half-American cousin has a great life. She speaks four languages, travels around the world staying with friends she meets on Myspace.com and creates opportunities to work on music videos as a producer by networking, networking, networking. When asked if she would ever consider working for a corporate company, she says only if they respect her interests, goals and lifestyle. If they couldn’t meet her needs then she would leave or work for herself. Welcome to Generation Y.

Born from 1977 – 1985, Generation Y is often...

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