Goodman Fielder - Wonder Performance

Gerry Cyron

This case study dramatises how you can engage teenage boys with something as mundane as everyday white bread while giving mums a strong reason to change their old bread purchasing habits.

Goodman Fielder – Wonder Performance

Gerry Cyron

Agency: BMF

This is a case study that demonstrates how Goodman Fielder and BMF successfully launched a new product in a highly competitive market by engaging a dual target market from both a communications and a media point of view.

It is a case study that dramatises how you can engage teenage boys with something as mundane as everyday white bread whilst giving Mum a strong reason to change their old bread purchasing habits.

The case illustrates how a new sub brand flipped category conventions on their head by giving ducks the...

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