Air New Zealand
Matt Kingston and Olly Taylor
Agency: Host
This is not a paper about traditional planning, uncovering a breath-taking new consumer insight and playing it out in a 30 second TV ad. It's about sensible, solid planning that addresses the modern communications challenge of trying to find a relevant role for your brand in peoples' lives and executing across the most appropriate channel(s).
It's about a brand doing not saying and making the most of the new and exciting, interactive technology that's available. More importantly, it's about offering an idea that is genuinely useful to...