Air New Zealand

Since Air New Zealand was perceived as premium, many would decide to "rough it" on the relative short trans-Tasman flight using one of the newer low cost carriers.

Air New Zealand

Matt Kingston and Olly Taylor

Agency: Host

This is not a paper about traditional planning, uncovering a breath-taking new consumer insight and playing it out in a 30 second TV ad. It's about sensible, solid planning that addresses the modern communications challenge of trying to find a relevant role for your brand in peoples' lives and executing across the most appropriate channel(s).

It's about a brand doing not saying and making the most of the new and exciting, interactive technology that's available. More importantly, it's about offering an idea that is genuinely useful to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands