RSPCA Australia - Creating new found respect for a household name

David Hartmann

"Insight can only come from understanding, and understanding only from proximity." This case study is evidence of the value of getting up close and personal and choosing to experience things first hand rather than simply reading about them.

RSPCA Australia – Creating new found respect for a household name

David Hartmann

Agency: The Campaign Palace

“Insight can only come from understanding, and understanding only from proximity”. This case study is evidence of the value that comes from getting up close and personal and choosing to experience things first hand rather than reading about them; talking about them or running research groups about them. At the start we saw the RSPCA in the same light as everyone else – a well known animal charity with smiling inspectors helping cute animals. Everything was always positively positive in the land...

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