Looking under the hood of CSR - What consumers really think

Companies are investing in it, consumers demanding it, pundits applauding it . .

Looking under the hood of CSR – What consumers really think

Martin OxleyBuzzBack Market Research, United Kingdom

Jeremy PaceNestlé Research Center, Switzerland

INTRODUCTION

Companies are investing in it, consumers demanding it, pundits applauding it.… but what does corporate social responsibility (CSR) really mean – to consumers as opposed to shareholders? Does it encompass fair pay to women? Reducing the carbon footprint? Purchasing inputs locally? Donating to charitable causes? Treating business partners fairly? How much do consumers really care? Even though corporate social responsibility has existed for decades within some corporations, the answers to these questions about CSR are...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands