Integrating research in crisis management decision-making – The maple lead foods\' listeriosis crisis in Canada
Terry FlynnDeGroote School of Business, McMaster University, Canada
Christian BourqueLeger Marketing, Canada
If we behave responsibly, if we put consumers' interest first and we have a substantial action plan that we execute over the ensuing months, and we can address consumers directly, talk to them directly and explain what we have done and what happened within a degree of openness and if we do those things, it maybe a leap of faith, we believe we can regain that trust.1Michael McCain, President...