Today is actually tomorrow! - A sustainable CSR case and the impact of research

Elvan Oktar, Fatma Çelenk

CSR has become one of the important weapons of companies in increasing awareness, familiarity, favorability and reputation.

Today is actually tomorrow! – A sustainable CSR case and the impact of research

Elvan OktarERA Research & Consultancy, Istanbul, Turkey

Fatma ÇelenkSOYAK Holding, Turkey

INTRODUCTION

Corporate social responsibility (CSR) has become one of the effective weapons of companies for increasing awareness, familiarity, favorability and in the long run (and hopefully) reputation. Everyone does something “under” the CSR heading but some of them do not know why or how to conduct a CSR activity. Also some do not know its perceptual or real impact to the company. This paper shows how research can be a guide to companies...

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