The longest day – Cultural differences in CSR
Tom De RuyckMicheal Friedman and Annelies VerhaegheInSites Consulting, Belgium
Niels SchillewaertVlerick Leuven Gent Management School and InSites Consulting, Belgium.
INTRODUCTION
Surprisingly, Corporate Social Responsibility (CSR) is all about the ConSumeR himself! That's the main conclusion from this global qualitative study. Furthermore, it is a truly glocal' phenomenon and it is definitely not a given for most companies.
Additionally, we believe a new era in the history of qualitative research is before us with rich, effective and efficient data collection methods such as online discussion groups and bulletin...