Responsible consumerism - Uncovering the catalyst for change

Claire Rutherford, Alan Bowman

The global economic recession poses challenges to those consumers who had begun to act more responsibly in their consumption.

Responsible consumerism – Uncovering the catalyst for change

Claire Rutherford and Alan BowmanThe Buzzz/Responsible research, United Kingdom

PREFACE

The global economic recession which hit with such force in late 2008 poses significant challenges to those consumers who had begun to act more responsibly in their general consumption. Suddenly faced with uncertainty and financial insecurity, the fear amongst ethical marketers was that their own 'green shoots' of a new more environmental focus in developed economies would be swept away in the rush to make decisions based solely on price and promotion. To understand the full context of these...

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