On the retail service quality expectations of Chinese shoppers

Juan (Gloria) Meng, John H. Summey, Neil C. Herndon and Kenneth K Kwong

The development of effective retailing strategies that are sensitive to cross-cultural differences would seem to be of considerable importance to their success in the global marketplace.

Some retail service quality expectations of Chinese shoppers

Juan (Gloria) Meng

Minnesota State University at Mankato

John H. Summey

Southern Illinois University at Carbondale

Neil C. Herndon

Lingnan University

Kenneth K. Kwong

Hong Kong Polytechnic University

Introduction

US retailers, such as Wal-Mart, 7-eleven, McDonald’s and others, derive significant revenues from their international operations and are continuing their expansion into overseas markets. The development of effective retailing strategies that are sensitive to cross-cultural differences would seem to be of considerable importance to their success in the global marketplace, especially when local retailers may better understand and respond to local preferences and...

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