Equal Exchange
Packaging Branded – Food & DrinkGood Creative
“Without Good's re-brand of our packaging and communication materials, we'd be a business in decline, not growth.”
Andy Good, Managing Director, Equal Exchange
EXECUTIVE SUMMARY
Equal Exchange source, package, market and distribute fair trade, organic produce with a range of 67 SKU's covering coffee and tea through to peanut butter and honey. Formed in 1979, Equal Exchange is a founder of the fair trade movement and a supporter of organic production. Formed by three volunteers returning from charitable work in Africa, this workers' co-operative fight for...