McClelland's Single Malt Whiskey - A journey of discovery

McClelland’s. A successful product, a quality serving, selling reasonably well globally, has a large following yet received little or no attention and was, to put it bluntly – badly dressed.

McClelland's Single Malt Whiskey – A journey of discovery

Packaging Food and DrinkNevis Design

“Morrison Bowmore's direction for the brand is not only to educate, but to launch McClelland's into new markets. We have the ability, distribution and sales force, so now we are setting the wheels in motion – watch this space”

David Wilson, Sales & Marketing Director

EXECUTIVE SUMMARY

McClelland's. A successful product, a quality serving, selling reasonably well globally, has a large following yet received little or no attention and was, to put it bluntly – badly dressed.

The brand...

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