McDonald's - McDonald's Global Packaging Design System

McDonald’s is the largest Quick Service Restaurant business in the world with 31,000 restaurants in 118 countries.

McDonald's – McDonald's Global Packaging Design System

Design Managementboxer

2 – EXECUTIVE SUMMARY

McDonald's is the largest Quick Service Restaurant business in the world with 31,000 restaurants in 118 countries. It selected boxer after a 7 month pitch process to design and manage the delivery of boxer's 'Food Quality' route across the entire portfolio of 1,320 products.

Our design has so far achieved the following:

Exceptional Hurdles – Design that Works

  • Our design has to work across a multitude of substrates and materials.

  • The packaging strategy and rollout has been delivered to 9 countries, representing 60% of McDonald's consumer...

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