Higgidy - The uncommon pie

Higgidy pies were snowballing in popularity and earning a glowing reputation for the cafés and restaurants that stocked them.

Higgidy – The uncommon pie

Packaging Branded Food & DrinkZigguratbrands

EXECUTIVE SUMMARY

Driven by a passion for good food Camilla Footit left her job in 2003 as Head of Food for Starbucks and started producing gorgeous handmade pies. Word spread and soon she was supplying bigger players such as EAT cafés and Booths. All sales were own label however, no-one knew they were eating a Higgidy pie.

Realising that the pies they were making were snowballing in popularity and earning a glowing reputation for the cafés and restaurants that stocked them, they began to dream of selling them...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands