Lactalis Nestlé Chilled Diary - Ski

Ski fruit yogurt was launched in Britain in 1963, introducing Britain to fruit yogurts for the first time.

Lactalis Nestle Chilled Diary – Ski

Packaging Branded Food & DrinkColey Porter Bell

EXECUTIVE SUMMARY

Marketing folk, to their detriment, often forget a brand's roots. The Ski re-launch is the story of a brand that had very strong roots but by neglecting them was losing its way. The business was suffering and its very survival was threatened. The brand re-discovered its heritage, returned to its roots and successfully re-launched; enjoying re-listing and sales growth of over 20% value and volume.

Ski fruit yogurt has a place in many of our hearts; it was the first fruit yogurt a...

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