Debbie & Andrew's: Sausages with twice the sizzle
Packaging Branded – Food & DrinkElmwood
EXECUTIVE SUMMARY
Debbie & Andrew's was already a very successful brand of premium sausages, but a brand and packaging refresh based on a clear consumer insight has: doubled annual sales, delivered a step change commercial performance, and even managed to change consumer perceptions about sausages!
The old days
2002 rebrand
2008 Vintage
Sausages with Twice the Sizzle
Annual sales up 100.7% to £4.8m in 2008 whilst sales of competitors Duchy and Bowyers were down 42.5% and 39% respectively.
And, hot...