Lotus Bakeries – Lotus Caramelised Biscuit
Packaging Branded – Food & DrinkLewis Moberly
EXECUTIVE SUMMARY
The Lotus caramelised biscuit has a subtle taste and cinnamon aroma that combines perfectly with tea and coffee. It is often served in hotels, restaurants, cafés and pubs as a hot drink accompaniment. However, UK consumers addicted to the taste have found the product hard to track down in retailers.
Lotus Bakeries wanted the brand both to stand out on shelf and express a more premium positioning and retail price point so that they would have the base they needed to extend the...