Gas Safe Register - Capita Group Plc

As of 1st April 2009, the CORGI registration scheme would be no more, wiping out the 93% public awareness that the incumbent scheme had achieved over the years.

Gas Safe Register – Capita Group Plc

Corporate brand/identity under £100kThe Team

THE GREAT GAS SWITCHOVER

In 2008 14 people died and many more were injured from carbon monoxide poisoning due to badly installed, repaired and maintained gas appliances. For over 27 years the CORGI registration scheme aimed to combat this truth, by protecting the public from rogue gas engineers.

Out of the need to provide an enhanced and more effective gas regulation service the Health and Safety Executive awarded Capita with a replacement contract. As of 1st April 2009, CORGI would be no more, wiping out the 93%...

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