British Chambers of Commerce – Growing something brilliant
Corporate/Brand Design and implementation costs under £100,000Elmwood
EXECUTIVE SUMMARY
Before
An outdated and outmoded acronym, synonymous with the 'blue blazer brigade at the country club'.
After
Beyond a new vibrant identity, a metaphor and icon for business growth: B is for Business and Elmwood lets the B grow!
Funding is Growing
A 110% increase in sponsorship revenues from 2007 (pre) to 2009 (post launch)
Sponsorship revenues rising 35% despite the recession from 2008 to 2009
Attendance and Participation are Growing
Number of sponsors' exhibition stands at national road shows rockets...