Alibi - Planning the cold and calculated demise of uktvDrama

This paper demonstrates the power of good design as a tool for business success. When uktvDrama were performing poorly, the decision was made to develop a new identity based on the success of the rebranding of another uktv channel, Dave.

Alibi – Planning the cold and calculated demise of uktvDrama

Corporate Brand Identity under £100,000Red Bee Media

EXECUTIVE SUMMARY

The Plot Unfolds

This paper demonstrates the power of good design as a tool for business success. It investigates what happens when the unique combination of creativity and problem solving that constitutes good design is brought into the very heart of a business. It demonstrates that the contribution of design to commercial success is not confined to effective communications. But encompasses the generation of good ideas that can be applied across the whole of a business.

In this case the...

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