Pull-Ups - Potty training stinks

Pull-Ups were losing household penetration due to the financial crisis and the accompanying anxiety. To combat this, they looked to create a light-hearted ritual to take the stress out of potty-training.

Pull-Ups – Potty training stinks

POTTY TRAINING STINKS

Shit Happens

Ah, parenting and all its wonders. It's a time to revisit our own personal challenges as we aid our progeny's growth and maturation; guiding them through this endeavor we call “life”. Someday, you might help your son deal as he learns that nice [and un-sporty] guys finish last when his sweetheart opts instead for the football team captain. Maybe become unnerved by young men slinging electric guitars, or worse, skateboards and untamed hair, circling your daughter. And hormone-driven matches – curfew, car, yadda yadda. Yes, parenting promises familial bliss, yet…you...

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