Nokia – NJourneys Project
Category: Brand Experience
Summary
A journey to find magic
Everyone knows technology makes people's lives simpler. Dealing with technology, however, is something only geeks are passionate about.
In planning the campaign for Nokia's most high-tech cellphone, the N958GB, we found that technology only makes sense when it provides an experience that enriches people's lives.
There should be some magic in it, too. Think of the experience such innovations as the radio, the TV, the microwave, the remote control, the cellphone or the MP3 player offer. We were nowhere near that kind of magic.
This story tells...