Developing fragrances for developing markets - Strategy and case studies

Emmanuelle Constantino, Thomas Inglesant, Maurizio Volpi

This presentation describes the work that has been done by Givaudan in putting together best practices and shared knowledge in developing fragrances for developing markets.

Developing fragrances for developing markets – Strategy and case studies

Emmanuelle CostantinoGlobal Consumer Market Research, Givaudan, France

Thomas InglesantConsumer Market Research, Consumer Products, Givaudan, France

Maurizio VolpiMarketing & Consumer Market Research Fragrances, Givaudan, France

INTRODUCTION

Developing Markets (and notably the so called Bric: Brazil, russia, india, china) are clearly a key focus of fragrance development since they are becoming the powerhouses of the global beauty and home care markets. This is even more the case when we look at industry growth prediction. If we take the Fine Fragrance industry, for instance, we observe how Brazil is already...

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