JCPenney builds on 180 years of history to reach the modern consumer
Geoffrey Precourt
Geoffrey Precourt reports from the Association of National Advertisers 2009 Multicultural Marketing & Diversity Conference. Read more of his latest stories and analysis atwarc.com/precourt.
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JCPenney is the retail store for Middle America: with its reliance on style and quality - in addition to price - it relies on catalogue, online and store sales to drive its merchandise.
"And, in a time like we've experienced the last two years, our customer is the one who's been hurt the most," said Ruby Anik,...