Goodman Fielder - Wonder Performance - For teens only

This paper shows how Goodman Fielder managed to engage Australian teenagers with something as mundane as white bread, while also giving parents a strong reason to switch brands.

Goodman Fielder – Wonder Performance – For teens only

Agency: BMF

EXECUTIVE SUMMARY

This is a case study that demonstrates how Goodman Fielder and BMF successfully launched a new line extension in a highly competitive market by engaging a dual target market from a communications as well as a media point of view.

This paper dramatises how you can engage teenage boys with something as mundane as everyday white bread whilst giving Mum a strong reason to change their old bread purchasing habits.

This paper shows how a powerful campaign idea sold a lot of bread and managed to reverse...

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